Lowe 's was one of the corporate sponsors business.sponsorship this racing event ; they still sponsor NASCAR to this very day through frequent Sprint Cup Series champion Jimmie Johnson .

On October 7 , 2006 , General Motors announced that it would step down as one of the longest running NASCAR title sponsors business.sponsorship with Royal Dutch Shell taking over as the main sponsor for the # 29 Richard Childress Racing Chevrolet driven by Kevin Harvick .

Active sponsors business.sponsorship Wireless ( sponsoring Richard Childress Racing 's # 31 team ) and Alltel ( sponsoring Team Penske 's # 12 car of Ryan Newman ) were allowed to continue their deals , but both sponsor agreements were put into question when the companies were purchased and sought re-branding .